The Cuddledry concept was founded by two long term friends, now working mums. Their first product is the organic Cuddledry baby bath towel. They discovered that learning how to take care of your newborn was stressful enough, without the extra slippery problems associated with getting your precious wriggling bundle safely out of the bath. This unique towel is the answer to upset babies and fraught parents at bathtime. You stay dry, you can lift your baby from bathwater easily and naturally, he/she stays warm and tenderly wrapped so everyone is happy and calm. Cuddledry.