Kenneth Cole’s AWEARNESS has partnered up FEED Projects to create a FEED Health Backpack. With every purchase of a FEED health backpack, another identical pack for Community Health Workers is filled with medical supplies by Millennium Villages – an organization that provides solutions to improve lives and lift people out of extreme poverty throughout Sub-Saharan Africa.

The limited edition Backpack and T-shirt will be sold at Kenneth Cole New York stores nationwide as well as Kennethcole.com and feedprojects.org starting August 15^th. The Backpack retails for $125.00 and the 100% organic shirt retails for $35.00 with 100% of net proceeds going to the AWEARNESS FUND and FEED Projects.

The Millennium Village Community Health Worker Program has worked with FEED Projects, LLC to create the FEED Health/MV Backpack.  This backpack, which has been especially designed for CHWs, will be used to carry a training manual, cell phone, and other necessary tools into the field. The backpack will serve to identify CHWs as they complete household visits, establishing their community presence as healthcare providers.

The highly functional backpacks are made from eco-friendly recycled plastic-based nylon and are durable, waterproof and comfortable to wear.  Each FEED Health/MV backpack sold to a customer in the US will provide the same backpack to a Community Health Worker through the Millennium Villages.

Kenneth Cole’s AWEARNESS is a not-for-profit entity that supports, empowers and encourages acts of service, volunteerism and social change. How? Through merchandise, events and providing a platform for the inspirational acts of Change Agents – people who see a problem and try to become the solution by striving to make a difference. AWEARNESS aims to raise awareness, stimulate public debate and provide inspiration and opportunities to help our communities get involved and give back. All monies raised are donated to the AWEARNESS FUND – a not-for-profit entity that supports, encourages, and empowers acts of service, volunteerism and social change.

[Kenneth Cole's AWEARNESS joins Lauren Bush's FEED]

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